Monthly Archive for October, 2006

Online Real Estate Advertising

Published on October 31, 2006 in General. 1 Comment

It looks like online real estate advertising is still on the rise. With current market conditions realtors and real estate investors are starting to adapt to the changes- using the internet as their primary medium. According to a report by Borrell Associates, online real estate advertising in the coming year will grow to be a $2 billion a year category, only to be followed by $3 billion a year.

Discovering other avenues in real estate and utilizing the online platform is key during uncertain market conditions. In a waning sellers market other opportunities will certainly arise. Within the realm of real estate investing, professionals seem to be turning to other ventures such as foreclosures, and collaborating with their online counterparts as a form of advertising and marketing. Utilizing an online vehicle to market a product or service is the way to go. One thing is certain, online advertising remains the most cost effective and successful means of advertising and will continue along that path with the rise of internet savvy users every day.

As for realtors, they will also have to adjust to the changing market. Most realtors are only advertising their most picture-perfect homes because of market saturation. These are the homes that are selling, say some realtors. Realtors are also allocating most of their budgets to the online medium in order to offset costs and drive interest.

Good news for both realtors and investors is the popularity of real estate in general in terms of the search engines. According to reports, “real estate” was the #1 professional service searched this year. Whether they are buyers, sellers, or investors, real estate seems to forever maintain its sense of allure.

Meeting with Lance Young

Published on October 26, 2006 in General. 0 Comments

I had the chance to meet with Lance Young in person last week as I was in the D.C. area. We met for a cup of coffee and I picked his brain about his course and his real estate investments. The first thing that struck me was how tall Lance is. He must be about 6’3″. Half Korean but with a thick Virginia accent, Lance is anything but an ordinary looking guy. It occurred to me that a man of his physical stature might seem a little intimidating when approaching homeowners in distress about buying their property. He explained how he overcomes that ‘limitation’ (how terrible it is to be tall) with a very natural approach. This is when I realized the true value of Lance’s course. The investment techniques described in his course are a direct result of his real life experiences as a real estate investor.

Lance told me about his current investment deals around the D.C. metro area and what seems to be a very healthy part of his income. I got the feeling that selling his course was secondary to his investment activities but he told me the course is constantly being revised and updated as he learns new things and markets change. After a three of four capuccinos, it was time to head to the airport to fly back home, my mind racing with ideas of my own buying and selling preforeclosure properties. Thank you Lance for meeting with me, it was very enjoyable.

Foreclosure Listings Data

Published on October 20, 2006 in General. 0 Comments

People with a stake in the real estate market, especially those who invest in distressed properties, need straight and accurate answers. Data inaccuracies can make the difference between success and failure in real estate investment. A recent article from Dow Jones reported divergent results in how they counted foreclosed properties. They compared data from the 2 largest foreclosure listings services, Foreclosure.com and RealtyTrac.

RealtyTrac includes properties in the early stages of foreclosure, before the bank actually owns the properties. According to RealtyTrac as quoted in this article, about 60% of these get remedied or the properties are sold they get to the auction stage.

Foreclosure.com only reports officially foreclosed homes that have been turned over to the banks. Homes in preforeclosure are listed as a Preforeclosure on their website.

For read the article in its entirety, please go to Dow Jones.

Welcome to the Gureview Blog!

Published on October 19, 2006 in General. 2 Comments

Welcome to the Gureview Blog!

We have created this new meeting place for new and seasoned real estate investment professionals to come together, exchange ideas and views. Feel free to post comments on current business news and helpful tools or present relevant inquiries to your colleagues. Announce upcoming expo, seminar and boot camp engagements.

Our goal is to bring about new ideas and strategies in this ever changing industry. Help share the wealth of knowledge and expertise with your fellow real estate investors.

Let the blogging commence…..