Talk to most real estate professionals, whether they be investors or agents/brokers, and they will tell you - marketing properties on the internet is the fastest growing real estate marketing technique. How can you make it work for you?
The most important factor is arming yourself with as much knowledge as you possibly can. Perform research on the internet and network with local real estate investment clubs and you will be off to a great start. Also ask other real estate professionals you respect for their marketing suggestions. Education is a key component .
A popular education tool is rising quickly in popularity - online education. Please keep in mind that a free teleseminar or webinar may provide some general information, but in the end you can bet they are trying to sell you something. There are some low cost options available. One we recommend is from Foreclosure.com. They are having a webinar next week on How to Find Buyers in a Declining Market.
There are some simple, no cost marketing techniques available in the online marketplace. Here are some we found to be effective:
- Free Online Classifieds - Craigslist and Backpage are the most well known. You can post free classified ads in the real estate sections of these websites and effectively market your property.
- Social Networks - Websites like MySpace and Facebook are very popular in the real estate world these days. Create you own page and network with other real estate investors. Another great way to market properties you have available.
- Your local REI club - Real estate investment clubs are excellent networking and marketing opportunities for local investors looking for new partners and marketing techniques. To find a local club near you we recommend REIDirectory.net as a resource. Most clubs have websites and will post member’s properties for free.
There are many other ways to market your properties online. Any internet savvy investors care to suggest any? Feel free to post your suggestions.
I am surprised that the real estate market has held up so well for flippers and speculators.
With 1,000,000 foreclosues expected next year I would think this would be a good time for sideline-sitting. Or, if a way could be found to “sell short,” speculate in that way.